ArticlesMarketing and Social Media Recession 101: Marketing Dos and Don’ts "The number-one mistake marketers make in a recession is losing discipline," says Ross' Christie Nordhielm.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=19579AEJune 28, 2012
ArticlesMarketing and Social Media Three Ways to Leverage Social Media — and Two Mistakes to Avoid The University of Michigan Business School's news and information resources including resources from national news…AEJune 28, 2012
ArticlesMarketing and Social Media Location, Location, Location New research can help guide franchisors on where and when to open or close stores.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=20138AEJune 28, 2012
ArticlesMarketing and Social Media The Sense(s) and Sensibilities of Marketing The modern consumer faces a marketplace jammed with hundreds of thousands of products. Companies bombard…AEJune 28, 2012
ArticlesMarketing and Social Media Surviving In The ‘Age Of Damage’ The new price of doing well is doing good, says Havas Global CEO David JonesAvrs-4kI2tsAEJune 28, 2012
ArticlesMarketing and Social Media What Every Business Needs To Know About Facebook’s New Timeline This Friday, Facebook is reformatting all business brand pages to its new Timeline layout, a…AEJune 28, 2012
ArticlesMarketing and Social Media 3 Ways To Stand Out And Sell More Than Your Web Competition Yes, Average Joes can still compete online -- but not if they keep overlooking 3…AEJune 28, 2012
ArticlesMarketing and Social Media Bookrenter Becomes Rafter, A Content Platform For Colleges Startup Bookrenter has rebranded itself as Rafter, a content platform company for colleges and universities.…AEJune 28, 2012
ArticlesMarketing and Social Media Marketing 2015: Be Surprised. Be Very Surprised What will marketing look like in 2015? Will marketers still be obsessing over social media…AEJune 28, 2012
ArticlesMarketing and Social Media 4 Megatrends In Social Media And Social Business 2012 is primed to be the year of social. In particular we can anticipate a…AEJune 28, 2012