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AE Blog

Read our latest updates and analysis, and trends in Economic Impact and Economic Development
ArticlesMarketing and Social Media

Dan Cobley: What physics taught me about marketing

TED Talks Physics and marketing don't seem to have much in common, but Dan Cobley…
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Putting the Brand Back Together

Never underestimate the power of brand revitalization, says Tuck professor Kevin Keller.http://www.tuck.dartmouth.edu/news/articles/putting-the-brand-back-together/
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Social Networks To Social Dollars—Stephen M. Ross School of Business

New research shows company-sponsored online communities can pay off quickly.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=23377
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Why did Borders fail?

U-M marketing professor discusses the reasons University of Michigan Marketing professor Aradhna Krishna talks about…
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Twitter Helps Smaller Firms Level the Information Playing Field

Smaller companies that don't get much news coverage can bridge the information gap with investors…
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Recession 101: Marketing Dos and Don’ts

"The number-one mistake marketers make in a recession is losing discipline," says Ross' Christie Nordhielm.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=19579
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Three Ways to Leverage Social Media — and Two Mistakes to Avoid

The University of Michigan Business School's news and information resources including resources from national news…
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Location, Location, Location

New research can help guide franchisors on where and when to open or close stores.http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=20138
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

The Sense(s) and Sensibilities of Marketing

The modern consumer faces a marketplace jammed with hundreds of thousands of products. Companies bombard…
AE
AEJune 28, 2012
ArticlesMarketing and Social Media

Surviving In The ‘Age Of Damage’

The new price of doing well is doing good, says Havas Global CEO David JonesAvrs-4kI2ts
AE
AEJune 28, 2012
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AngelouEconomics works with numerous professional and business associations in building dozens of unique economic impact studies among other types of projects including site selection projects as well as strategic economic development projects. Some projects examine the effects of statewide policy measures, such as the Texas Bathroom Bill or ban on Sanctuary Cities. Other projects measure the contribution of member networks in terms of jobs, wages, and total economic output like this study for Prospera, a nonprofit organization specializing in providing bilingual assistance to Hispanic entrepreneurs in Florida. Economic impact studies are effective tools for quantifying and illustrating the value of individual professional and business associations. They are versatile, as they can illustrate the value or impact of a specific policy or quantify the economic contribution of your members to the local, regional, and nationwide economies. We also know entrepreneurship inside-out. We achieved our own entrepreneurial success by forming the International Accelerator (IA). Our program attracts over 1,500 applicants from around the world and selects 10-12 startups each year to fund and accelerate their growth in the US market.

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